CRM 2011 – Comparing Marketing and Quick Campaigns

A fantastic blog post from Gonzalo Ruiz about the differences between marketing campaigns and quick campaigns.  This is type of question the Metaphorix customers ask and this table should provide a quick and easy summary of the changes.

Quick campaigns should be used to quickly create a campaign which doesn’t involve tracking the results in a detailed way and is just one activity.

The advantage of Marketing campagins is the number of out of the box reports and the ability to have multiple activities.

 
Marketing Campaigns
Quick Campaigns
Campaign activities
Can distribute multiple activities
Can only distribute one activity
Reports
Several built-in reports are available out of the box
No built-in reports available
Templates
Can save campaigns as templates and create campaigns from templates
Cannot use templates with quick campaigns.
ROI
Can track financial information and measure ROI
No financial information tracked/ROI.
Planning
Can create multiple planning activities associated with the campaign
No planning activities can be created / associated.
Products / Price Lists
Can associate target products and price lists
Cannot associate target products or price lists

Click here to visit the Metaphorix homepage to see how Metaphorix uses Microsoft Dynamics CRM and NAV and other products and services.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s